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The Friction Five: How to Identify & Eliminate Friction in Your Digital Experience

The Frictionless Experience

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Design-Led Thinking and Enhanced Customer Experiences

The chapter explores the impact of customer reviews, design-led thinking, and the evolution of aesthetics in enhancing user experiences. It discusses design thinking principles and showcases a successful project that improved the outdoor dining experience at Chick-fil-A. The chapter also emphasizes the importance of merging physical and digital elements to create seamless and efficient customer interactions.

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