5min chapter

The Frictionless Experience cover image

The Friction Five: How to Identify & Eliminate Friction in Your Digital Experience

The Frictionless Experience

CHAPTER

Analyzing Customer Needs and Addressing Friction Points in the Digital Experience

Exploring the significance of understanding and meeting customer needs while highlighting the detriments of friction in the customer journey. Anecdotes and personal experiences underscore the importance of a seamless user experience in retaining valuable customers.

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