Car Dealership Guy Podcast

Inside Nissan’s Comeback Gameplan: Profitability, Product Mix, And The Long Road Ahead | Vinay Shahani, Chief Marketing & Sales Officer Nissan/Infiniti USA

22 snips
Mar 18, 2025
Vinay Shahani, Chief Marketing & Sales Officer at Nissan/Infiniti USA, dives into Nissan's comeback strategy and the evolving automotive landscape. He discusses the need for a diverse product mix, balancing dealer counts with brand perception, and the importance of strong dealer relationships. Vinay shares insights on profitability, innovative consumer incentives like extended warranties, and the company's adaptation to consumer preferences. He emphasizes transparency and collaboration as vital for revitalizing Nissan’s dealer network and enhancing market competitiveness.
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ANECDOTE

Return to Nissan

  • Vinay Shahani returned to Nissan due to a desire to help the brand regain its "mojo".
  • He was inspired by Carlos Ghosn's turnaround story and felt compelled to contribute.
ADVICE

Dealer Relationships

  • Prioritize the dealer relationship, as they are the face of your brand.
  • Focus on improving dealer conditions to help them capitalize on opportunities.
ADVICE

Program Simplification

  • Simplify programs based on whether they improve sales, dealer profits, or customer experience.
  • Eliminate programs that do not satisfy those requirements.
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