Vinay Shahani

Vinay Shahani, Chief Marketing & Sales Officer at Nissan/Infiniti USA, dives into Nissan's comeback strategy and the evolving automotive landscape. He discusses the need for a diverse product mix, balancing dealer counts with brand perception, and the importance of strong dealer relationships. Vinay shares insights on profitability, innovative consumer incentives like extended warranties, and the company's adaptation to consumer preferences. He emphasizes transparency and collaboration as vital for revitalizing Nissan’s dealer network and enhancing market competitiveness.