Today, I’m sitting down with Vinay Shahani, Chief Marketing & Sales Officer at Nissan/Infiniti USA. We break down Nissan’s comeback strategy, how its product mix is evolving, whether or not the brand is "over-dealered," and what it all means for the future of the franchise—plus much more.
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Topics:
00:07 How do you manage news cycles and company culture?
02:20 How did Vinay transition from engineer to CMO?
05:31 Why did Vinay return to Nissan, and what challenges did he face?
09:56 How do dealer relationships impact Nissan’s brand strategy?
21:14 What’s next for Nissan’s product mix and market share?
26:54 How does Nissan maintain vehicle dependability and quality?
28:38 What challenges does Nissan face with its dealer network?
33:29 How does Nissan leverage its investments in Infiniti?
41:08 What are Nissan’s biggest challenges and future plans?
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