Cleaning Up: Leadership in an Age of Climate Change cover image

Cleaning Up: Leadership in an Age of Climate Change

Fake Meat, What’s The Beef? Ep166: Bruce Friedrich

Jun 12, 2024
Bruce Friedrich, President of the Good Food Institute, discusses the future of food with plant-based and cultivated meat technologies. The podcast explores the challenges and potentials of alternative proteins in scaling and transforming our food system. Topics include policy, public opinion, and big agriculture's roles in the sustainable food movement.
01:05:53

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The Good Food Institute focuses on advancing sustainable alternative proteins to mitigate environmental impacts of traditional meat production.
  • Cultivating meat from single animal cells poses technological challenges like optimizing growth and energy sustainability for large-scale production.

Deep dives

Introduction: Focus on Good Food Institute's Mission

Bruce Friedrich, the founder of the Good Food Institute, discusses the organization's commitment to advancing and promoting meat-like proteins, emphasizing sustainability and efficiency in feeding the planet.

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