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15min chapter
Fake Meat, What’s The Beef? Ep166: Bruce Friedrich
Cleaning Up: Leadership in an Age of Climate Change
Rising Trends in Meat Consumption and Shift Towards Alternative Proteins
The chapter explores the global rise in meat consumption, particularly in affluent regions like China and Southeast Asia, while noting a shift towards white meat in more developed economies. It emphasizes the environmental and health benefits of transitioning to alternative proteins like cultivated and plant-based meats, highlighting the need to address issues like methane emissions, antimicrobial resistance, and pandemic risks. The conversation also touches on the challenges and potential solutions in promoting sustainable diets like those seen in India and China, and the role of the agricultural industry in supporting the growth of alternative proteins.
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