David Jones' Background and Career Path

David Jones shares his unconventional journey into the sports industry, highlighting his nearly 17 years at AEG. Originally from a music background, he spent a decade at Virgin Radio, where he was drawn into technology through his early experiences in student radio. His pivotal moment came when he was offered the CIO position at AEG during a transitional phase for the company, which had recently opened the O2 Arena in London. This shift marked a significant career leap, as he transitioned from a well-established role to managing technology in a rapidly evolving sports and entertainment landscape.