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11min chapter
Innovation in Sports Venues - David Jones, AEG
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
From Music to Sports: A Tech Journey
This chapter recounts the speaker's transition from a music background to a leadership role in sports technology at AEG, particularly focusing on the challenges faced during the development of the O2 Arena. It highlights the evolution of technology integration in sports venues, emphasizing the importance of Wi-Fi infrastructure in enhancing customer experience and engagement.
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