MarTech Podcast ™ // Marketing + Technology = Business Growth Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
Dec 8, 2019
This podcast features Doug Bell, VP of Marketing at Searchmetrics, discussing effective B2B marketing strategies and customer segmentation. They explore reaching business prospects, building a strong brand, understanding buyer personas, and the relationship between marketing and sales. They also cover marketing responsibilities, metrics, career goals, and staying focused on growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Reaching Business Prospects and the Relationship Between Brand Marketers and Sales
03:24 • 2min
B2B Marketing Responsibilities and Metrics
05:35 • 9min
Career goals, gaining experience, and staying focused on growth
14:45 • 3min
Promotion, Sponsors, and Conclusion
17:54 • 4min