MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Introduction

In this chapter, the podcast introduces itself and its sponsor. They discuss the impact of performance marketing and the effectiveness of integrating brands into content. Statistics related to open rates and article lifespan are also mentioned. The chapter then transitions to discuss reaching B2B prospects and the sales-marketing relationship.

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