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3min chapter
Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
MarTech Podcast ™ // Marketing + Technology = Business Growth
Introduction
In this chapter, the podcast introduces itself and its sponsor. They discuss the impact of performance marketing and the effectiveness of integrating brands into content. Statistics related to open rates and article lifespan are also mentioned. The chapter then transitions to discuss reaching B2B prospects and the sales-marketing relationship.
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