Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Reaching Business Prospects and the Relationship Between Brand Marketers and Sales
The chapter explores strategies for reaching businesses, including fitting into a recognized software category, building a well-regarded brand, and understanding buyer personas. It also discusses the relationship between brand marketers, growth marketing, customer acquisition, and sales.
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