Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
B2B Marketing Responsibilities and Metrics
Discussion on the responsibilities of the marketing team at a B2B company, including lead generation, sales alignment, and measuring KPIs. Also covers the traditional B2B marketing mix and channels for customer acquisition.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
