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9min chapter
Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics
MarTech Podcast ™ // Marketing + Technology = Business Growth
B2B Marketing Responsibilities and Metrics
Discussion on the responsibilities of the marketing team at a B2B company, including lead generation, sales alignment, and measuring KPIs. Also covers the traditional B2B marketing mix and channels for customer acquisition.
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