The Graham Cochrane Show What's missing in your webinars? The secret sauce for killer presentations with Colin Boyd
Jul 23, 2024
Colin Boyd shares his journey from paid speaker to selling expert, emphasizing conversion stories in presentations. Insights on currencies of commitment, high-converting presentations, powerful storytelling, webinar length, and integrity. Strategies for engaging audience, crafting compelling stories, and selling programs effectively.
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Colin's $94K Speaking Pivot
- Colin Boyd shared how a discounted speaking gig led to $94,000 in sales from a 30-minute presentation.
- This pivot from aiming solely for speaker fees to selling from the stage transformed his business trajectory.
Conversion Story Beats Origin Story
- A conversion story is key to selling; it makes your audience feel connected, led, and shows a clear path.
- This differs from an origin story by creating desire and alignment with your offer.
Increase Commitment, Not Overwhelm
- Focus on increasing audience commitment rather than overwhelming with how-to content.
- Provide conceptual value that shifts perspectives without saturating tactical steps before your offer.