Crafting Conversion Stories in Presentations

What does it take to create a webinar or presentation that sells - all while feeling congruent and authentic? That's what we're discussing today. Summary Colin Boyd shares his journey from being a paid speaker to discovering the power of selling from stage. He emphasizes the importance of telling a conversion story in presentations to increase commitment and align content with the offer. The conversation delves into the value of selling as a pathway to serving and the different currencies of commitment. In this conversation, Colin Boyd shares insights on building high-converting presentations, the importance of storytelling, and the key components of a successful webinar. He also discusses the ideal length of webinars and the value of integrity in life. Chapters 00:00 Understanding the Currencies of Commitment 26:19 Mastering the Art of High-Converting Presentations 33:42 The Power of Valuable Storytelling 45:01 Optimizing Webinar Length for Success 50:37 The Cornerstone Principle: Integrity