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The Marketing Companion
Scaling human-powered marketing
Sep 25, 2023
Mark Schaefer and Dennis Yu explore human-centered marketing in the digital landscape. They discuss the importance of understanding customer preferences, prioritizing customer care, and leveraging technology. They also explore verticalizing and horizontalizing in marketing, the challenges of honesty, building a community, and communicating value.
37:57
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Quick takeaways
- Customer-focused marketing is essential regardless of the latest technology or AI trends.
- Businesses should focus on specific markets or communities to create a sense of belonging and foster strong community connections.
Deep dives
Stop doing what customers hate, focus on what they love
In the podcast episode, the speakers discuss the importance of understanding what customers love and avoiding practices that customers hate. They provide an example of Marriott's soap dispensers, which made it difficult for customers to identify different products. The speakers emphasize that being customer-focused is essential, regardless of the latest technology or AI trends.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode