The Marketing Companion Scaling human-powered marketing
Sep 25, 2023
Mark Schaefer and Dennis Yu explore human-centered marketing in the digital landscape. They discuss the importance of understanding customer preferences, prioritizing customer care, and leveraging technology. They also explore verticalizing and horizontalizing in marketing, the challenges of honesty, building a community, and communicating value.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Athletic experiences and exploring human-centered marketing
03:12 • 3min
Customer Focus in Marketing
06:00 • 5min
Verticalizing and Horizontalizing in Marketing
10:30 • 14min
The Challenges of Honesty in Marketing and the Commitment to Doing the Right Thing
24:16 • 4min
Building a Community and Communicating Value
28:33 • 9min