The Marketing Companion cover image

Scaling human-powered marketing

The Marketing Companion

CHAPTER

Building a Community and Communicating Value

The chapter explores the importance of building a community around a profession or business and effectively communicating the value provided. Examples of a dentist creating a community around dental marketing and Heineken supporting bars during the pandemic are discussed. The speakers also emphasize the need for marketing to focus on customers' problems and the significance of being relatable and human-centered in business.

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