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9min chapter
Scaling human-powered marketing
The Marketing Companion
Building a Community and Communicating Value
The chapter explores the importance of building a community around a profession or business and effectively communicating the value provided. Examples of a dentist creating a community around dental marketing and Heineken supporting bars during the pandemic are discussed. The speakers also emphasize the need for marketing to focus on customers' problems and the significance of being relatable and human-centered in business.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode