The Online Course Show 260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)
May 15, 2025
In this enlightening discussion, LinkedIn expert Richard van der Blom shares his extensive knowledge on using LinkedIn for course creators. He reveals the secrets of the LinkedIn algorithm, how to craft compelling content, and strategies to grow your audience effectively. Richard emphasizes the importance of engagement and converting connections into email subscribers for higher conversions. He also highlights the risks of relying solely on social media, advocating for backup strategies. Prepare to unlock the true potential of LinkedIn and elevate your course marketing!
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Consistent Niche Content Wins
- Focus 80% of your content on your main topic and unique value proposition to build authority.
- Consistency and aligning content with your audience's needs drive follower growth on LinkedIn.
Niche Profile, Broad Content
- Niche down your profile to your target audience but keep content broader to maximize reach.
- Tailor posts to attract general engagement but convert visitors via a targeted profile focus.
Use Engaging Post Formats
- Use document (slide deck), video, polls, and text+image posts to increase clicks and dwell time.
- Avoid pure text posts as they struggle to stand out and hook readers in the feed.