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260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

The Online Course Show

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Maximizing Engagement on LinkedIn

This chapter explores effective strategies for utilizing LinkedIn as a content platform for course creators, focusing on the importance of understanding the LinkedIn algorithm and engagement metrics. It discusses various post formats, emphasizing the role of visuals in capturing audience attention and enhancing engagement. Additionally, it offers insights on promoting content and webinars while balancing external links to optimize visibility and conversions.

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