The Science of Scaling

How to Cold Call When 90% Hang Up (Roleplay)

12 snips
May 14, 2025
Cold calling is a daunting task, but effective strategies can make a difference. Discover a proven framework that even Harvard Business students utilize! Learn why sounding a bit nervous can actually work in your favor. The importance of a strong opening line and managing objections is emphasized. From a roleplay selling pizza to tackling real-world rejections, resilience is key. Prepare to engage prospects authentically and improve your outreach skills!
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ANECDOTE

Roleplay of Cold Call Success

  • Mark roleplays a cold call to sell $20 pizzas to a chiropractor's office.
  • He handles multiple objections before closing the sale by persistence and relevance.
ADVICE

Cold Call Flywheel Approach

  • Always start with "Did I catch you at a bad time?" and say you'll be brief.
  • Deliver your pitch briefly, ask for the meeting, handle objections, and repeat until success or hang-up.
INSIGHT

Sales Like Hard Doctor Advice

  • Sales is like a doctor delivering hard truths to help clients, not being friends.
  • Prioritize solving problems over preserving personal likeability for effective sales.
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