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30 Minutes to President's Club | No-Nonsense Sales
Why You Should Still Cold Call (Make It Happen Mondays Podcast)
Oct 11, 2024
John Barrows, a sales expert and host of the Make It Happen Mondays podcast, dives into the often-overlooked art of cold calling. He presents compelling data illustrating how top sales reps successfully secure meetings through this method. Barrows emphasizes the importance of resilience, particularly for newcomers to sales, while discussing the benefits of integrating AI tools like Otter AI and PipeDrive to enhance productivity. He also addresses the unique challenges of remote work and the crowded email marketing space, making a case for cold calling’s resurgence.
10:40
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Quick takeaways
- Cold calling serves as a vital proving ground for early-career sales reps, fostering essential skills like grit and resilience amidst challenges.
- As automation floods the sales landscape, a strategic multi-channel approach that incorporates cold calling significantly boosts engagement and quota success.
Deep dives
The Importance of Cold Calling for Sales Reps
Cold calling is essential for early-career sales representatives as it is a test of grit and resilience in a challenging field. Many new reps struggle with the demands of this role, which leads to a high turnover rate within the first few months. The learning that occurs in an office environment, often through observation of experienced colleagues, is invaluable and can compensate for inadequate formal training. As sales become increasingly automated and reliant on inbound leads, developing cold calling skills could set sales reps apart and ensure long-term success in their careers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode