The Fold

The present and future of social and the creator economy

Jan 28, 2024
Guest
Clare Winterbourn
Clare Winterbourn, founder and CEO of Born Bred Talent, joins the podcast to discuss the present and future of the creator economy. They delve into the rise of TikTok, monetization models on social media platforms, brand partnerships, and exemplary creators in the evolving creator economy.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
Evolution of Born Bread and Jumping on the TikTok Bandwagon
04:32 • 7min
3
Monetization Models on Social Media Platforms
11:25 • 10min
4
Brands in Public Spaces, TIAA's Mission, and TikTok Campaigns
21:09 • 2min
5
The Rise of Brand Partnerships and the Role of Creative Agencies
23:39 • 14min
6
Exploring Exemplary Creators in the Evolving Creator Economy
37:43 • 3min