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The Fold
The present and future of social and the creator economy
Jan 28, 2024
Clare Winterbourn, founder and CEO of Born Bred Talent, joins the podcast to discuss the present and future of the creator economy. They delve into the rise of TikTok, monetization models on social media platforms, brand partnerships, and exemplary creators in the evolving creator economy.
41:23
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Quick takeaways
- The rise of influencers and the creator economy presents a challenge for traditional media and brands need to adapt and engage with social media platforms like TikTok.
- Born Bread Talent distinguishes itself through a focus on creative development, diversifying their creator roster, and fostering strong brand partnerships in order to effectively reach desired audiences.
Deep dives
Claire Winterborn founding Born Bread Talent
Claire Winterborn is the founder of Born Bread Talent, a Sydney-based creator agency that works with TikTokers, YouTubers, Instagrammers, and other content creators to help develop their careers. The agency focuses on nurturing and growing the new generation of content creators, providing them with opportunities to monetize their platforms.
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Discover
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