

The Fold
The Spinoff
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
Episodes
Mentioned books

Aug 12, 2025 • 43min
Neil Finn on the broken promise of the internet – and why he won’t give up on it
A very special episode of The Fold, featuring songwriting immortal Neil Finn talking about his long, singular journey making music on the internet. He gives his views on the utopian promise of its origins, the narrowing of algorithms and how social lost its way. And explains why, despite all that, he’s launching MUFGAL – perhaps his most ambitious attempt yet to hold true to that founding idea. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 11, 2025 • 34min
NZ on Air funds reality TV now?
Glen Kyne joins Duncan Greive on The Fold to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens. They assess the potential moral hazard, the function those shows perform for networks, and the more profound challenges lurking down the road. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 4, 2025 • 46min
How a new history of NZ pop music reveals media's revolutions
Gareth Shute is a historian of New Zealand music, who realised that there had never been a high level overview of the artists which shaped our pop charts. He’s just published Songs From the Shaky Isles, a book which flies through a century of recorded pop music on these shores. He joins Duncan Greive on The Fold to discuss it, with particular reference to the way the rise of mediums like television, commercial radio and streaming impacted what was made and who got to hear it.
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Jul 28, 2025 • 35min
What happened when advertising decided it could save the world?
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 2025 • 40min
Why is Epstein suddenly everywhere, and what does that mean for New Zealand's media and politics?
Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be. They also talk about Lucy Blakiston from Shit You Should Care About's signing to venerable Hollywood talent agency WME, and The Spinoff's buzzy new social-first news show Now You Know. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 22, 2025 • 30min
Emergency pod! On Sky buying Three – and what it means for TVNZ
Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to buy the New Zealand assets of Discovery NZ, including Three and ThreeNow. They discuss the price, what it does for Sky, how Three will evolve and how it changes the game for TVNZ.
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Jul 21, 2025 • 46min
Can Netflix's run last forever? Plus Substack's raise and Beacons reflections
Glen Kyne returns to The Fold to dig into another incredible quarter for Netflix – and ask whether its run is over or it has more headroom. They also chat about what's next for Substack after its US$100m raise, the end of the Auckland Transport saga and break down the Beacon Awards.
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Jul 14, 2025 • 42min
How Auckland FC aced (almost) everything – including its media strategy
Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 7, 2025 • 49min
The biggest media stories no one is talking about
Glen Kyne joins Duncan Greive on The Fold to discuss a clutch of curiously under-covered stories which suggest major changes coming to streaming entertainment and news publishing. There’s Netflix’s massive deal with France’s biggest broadcaster to host its live channels and a vast library of content, along with a group of UK TV companies banding together to sell ads across their networks. Then there is the continual encroachment of AI into platforms, including the sharp rise on both Spotify and YouTube – along with the chance of a fightback, in Cloudflare’s desire to create a “pay-per-crawl” model. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 30, 2025 • 50min
The double radio life of BrianFM's mysterious owner
Andrew Jeffries might be the most influential New Zealander in the global music industry you've never heard of. For many years he was a senior executive, in charge of programming more than 800 stations at iHeartRadio, the biggest radio company in America, with massive digital and events businesses too. But while he worked on the big show by day, by night he built out a really different operation. BrianFM disobeys many of the rules he enforced in his main job – no DJs, no ads, and a very eclectic and constantly changing playlist. He joins Duncan Greive on The Fold to explain the two sides of his extraordinary career.
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