The Fold

Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them all. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series. With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Glen Kyne rejoins The Fold to smash through six of the biggest stories in media, all in six minutes or less (at least in theory). Kyne and Duncan Greive discuss the much larger shareholding Jim Grenon has in NZME, continuing drama for RNZ, the end of the NZFC-NZOA merger, a potential breakup of Mediaworks, a standoff between Stuff the the Police – and the new global media behemoth being built by the Ellisons. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each shows in different yet profound ways how treating the internet as a separate sphere of life is increasingly impossible – rendering the libertarianism of one incompatible with the laws and mores of the other. Learn more about your ad choices. Visit megaphone.fm/adchoices

Glen Kyne returns to The Fold to analyse the annual or half-yearly results from TVNZ, Sky and NZME. TVNZ surprised with an unexpectedly healthy profit, NZME emerged from a bruising board battle and Sky (finally) got its rugby deal. Kyne has it all covered – and picks a clear winner. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of Mediaworks, Spark Sports gifting their rights to TVNZ and prolonged satellite issues. But lately, things have been looking up. They successfully brought NZ Cricket rights back, scooped up Three’s assets for $1, and just last week lengthened their rugby deal under very buyer-friendly terms. She joins Duncan Greive on the Fold to dig into all those issues and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

The longest-tenured leader in New Zealand media joins Duncan Greive on The Fold for a frank discussion about the state of RNZ. They discuss the sharp decline in radio ratings which prompted him to commission a brutal report from former RNZ news boss Richard Sutherland, while also addressing the growth of digital news and lifestyle content. They also address RNZ’s Auckland problem, the strength of Newstalk ZB and whether RNZ really needs a statement hire, or just to deploy its talent on air. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duncan Greive goes solo to dig into some fascinating recent media stories. The details of the Sky-NZ Rugby deal give all parties a chance to plausibly claim a win. The Sutherland report into RNZ National is one of the most challenging and interesting of its type in years. Two of the country’s biggest Substackers have left the platform. And Paramount looks to be building a manosphere streamer with a gigantic UFC deal for the US. Learn more about your ad choices. Visit megaphone.fm/adchoices