The Fold

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Join Anna Rawhiti-Connell, Head of Audience at The Spinoff, as she delves into the changing landscape of children's media in New Zealand. Discover how YouTube's dominance has overshadowed traditional TV and learn about the struggles local content faces in terms of discoverability. The conversation also tackles the Broadcasting Standards Authority's research on trust in news, revealing generational divides in media consumption. Anna highlights how trust varies based on content type and age, painting a nuanced picture of modern news engagement.

Toby Manhire, editor-at-large at The Spinoff, discusses a journalistic blunder that involved misidentifying a wine importer as ex-New York Mayor Bill de Blasio. He shares a personal story about a mistake he made at the Guardian and examines how AI is exacerbating errors in newsrooms. The conversation shifts to succession planning at RNZ and TVNZ, evaluating potential hosts and the challenges of finding the right fit. Toby emphasizes the importance of managing talent wisely for a smoother transition in local broadcasting.

Liam Rātana, editor of The Spinoff Ātea and a commentator on Māori media, dives into the recent upheavals in the Māori news landscape. He discusses the funding cuts to iconic shows like Te Karere and The Hui, explaining how shifting audience preferences towards digital platforms have shifted the funding focus. Rātana highlights the rise of agile regional providers targeting younger viewers and reveals innovative strategies using local content to engage audiences. With a looming fiscal cliff, he emphasizes the need for transformation in how news is delivered to Māori communities.

Glen Kyne returns to The Fold to discuss the background, stakes and possible outcome of a small battle that sets up a much larger question: how do we regulate the internet? It's one successive governments have thought about then studiously avoided. The BSA might just have forced them to confront it. Learn more about your ad choices. Visit megaphone.fm/adchoices

The biggest phenomenon in pop culture released her latest album a week ago. Taylor Swift’s The Life of a Showgirl smashed records wherever it went, but was also greeted by an unfamiliar reaction: indifference. Not just by critics, but by her fans too. Duncan Greive is joined by The Spinoff’s Alex Casey and Lyric Waiwiri-Smith – two lifelong Swift fans who also felt the bubble pop this week – to discuss an album that promised much but felt like a letdown to many. Learn more about your ad choices. Visit megaphone.fm/adchoices

From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television. Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa. This is the final episode of our partnership with JC Decaux. Learn more about your ad choices. Visit megaphone.fm/adchoices

Critic Te Arohi is the student magazine of the University of Otago, and turns 100 this year, making it the oldest student media in the country, as well as one of its most awarded and impactful. This week, Duncan is joined by the current editor and one of its recent former editors to discuss the evolution of the magazine and how student media, which naturally has the youngest adult demographic in the country, keeps up its mission, despite still relying on the oldest distribution strategy of them all. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anna Rawhiti-Connell, Head of Audience at The Spinoff, and Robbie Nicol, host of Now You Know and comedy writer, discuss their innovative social-first news explainer series aimed at Gen Z. They reveal how treating young people as informed news consumers has garnered over 2.5 million views. The duo explores the art of blending serious journalism with humor, the unique characteristics of platforms like TikTok and Instagram, and data-driven strategies for engaging viewers. Their insights provide a roadmap for connecting authentically with the next generation.