The present and future of social and the creator economy
The Fold
00:00
Monetization Models on Social Media Platforms
The speakers discuss various ways in which creators generate revenue on social media platforms, including live gifting on TikTok and Twitch, as well as monetization models on OnlyFans, Patreon, and YouTube shorts. They compare revenue share models on different platforms and highlight the benefits of live engagement for creators. Additionally, they discuss the shift in spending focus between Instagram and TikTok in the influencer economy.
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