The present and future of social and the creator economy
The Fold
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Evolution of Born Bread and Jumping on the TikTok Bandwagon
In this chapter, the speakers discuss the founding of Born Bread, their transition from a traditional influencer agency to a creator agency, and their innovative approach of being the first agency in Australia and New Zealand to embrace TikTok. They also talk about prioritizing creative development, engagement, and a diversified roster of talent.
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