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7min chapter
The present and future of social and the creator economy
The Fold
Evolution of Born Bread and Jumping on the TikTok Bandwagon
In this chapter, the speakers discuss the founding of Born Bread, their transition from a traditional influencer agency to a creator agency, and their innovative approach of being the first agency in Australia and New Zealand to embrace TikTok. They also talk about prioritizing creative development, engagement, and a diversified roster of talent.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode