The Best Ever CRE Show JF 4057: Repeatable Systems, Referrals and Raising Capital ft. Gannon Coffman
Oct 13, 2025
In this conversation, Gannon Coffman, Director of Operations at Alakai Capital, shares his journey from brokerage to capital raising. He emphasizes the importance of repeatable systems and communication in building investor trust. Topics include the transition from 506B to 506C offerings, effective referral strategies, and the value of high-touch service. Gannon also highlights leveraging virtual assistants to scale operations and the benefit of community networking through local events. With insights on mentorship and practical entry points into real estate, this dialogue is packed with actionable advice.
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Repeatable Systems Prevent Pipeline Volatility
- Repeatable systems eliminate feast-and-famine in capital raising by making top-of-funnel predictable.
- Clear funnels, expectations, and crisp processes protect long-term investor relationships.
Use Education To Convert Cold Accredited Leads
- Create educational content to build trust when raising under 506(c) to convert cold accredited leads.
- Explain illiquidity and timelines clearly so new investors know risks and expectations.
Scale By Delegating Sales And Service
- Build a sales team and service function to scale instead of doing all investor touchpoints yourself.
- Provide white-glove service with rapid response times to retain and generate referrals.
