

2147: Why the Fitness/Health Industry is FAILING
Aug 24, 2023
The hosts dive into the troubling trends in the fitness and health industry, highlighting its failure to improve overall health outcomes. They discuss the pervasive communication of perfection and a lack of empathy that leaves many feeling excluded. The importance of collaboration among professionals and reaching out to intimidated individuals is emphasized. A shift from aesthetic ideals to a focus on genuine health and well-being is advocated, urging a broader understanding of fitness that prioritizes mental health over appearances.
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Industry Failing
- The fitness industry is failing its intended goal of improving health.
- People are experiencing worsening health, increased obesity, and more mobility issues.
Fractured Messaging
- Financial incentives often drive division and a focus on short-term trends over long-term lifestyle changes.
- This fractured approach hinders the industry's ability to effectively promote lasting health improvements.
Focus on Sustainability
- Focus on sustainability and longevity in client progress rather than short-term gains.
- This approach not only benefits clients but also leads to greater long-term business success.