Learn about the issues causing the fitness/health industry to fail, such as excessive focus on perfection, condescending behavior, lack of empathy, echo chamber effect, and promoting only beauty. The hosts discuss the importance of unity, meeting clients where they are, addressing fear-based management, and redefining health beyond physical appearance.
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Quick takeaways
The health and fitness industry should focus on empathy and understanding towards individuals struggling with maintaining a healthy lifestyle.
The industry needs to reach the average person by using relatable and accessible language instead of exclusively targeting fitness enthusiasts.
It is important to prioritize true health over beauty and communicate the benefits of overall well-being for a healthy lifestyle.
Deep dives
The health and fitness industry is failing to improve health
The podcast episode discusses how the health, fitness, and wellness industry is failing to improve overall health. Despite the industry's intention to help people become leaner, stronger, and healthier, the number of health issues and obesity continues to increase. The hosts emphasize the need for the industry to work together and find better strategies to address this problem.
The importance of empathy and understanding
The hosts point out that empathy and understanding are lacking within the health and fitness industry. They discuss the tendency to be condescending towards individuals who struggle with maintaining a healthy lifestyle. Instead, they advocate for trainers and influencers to be more supportive and understanding of the challenges people face, highlighting that progress takes time and small steps towards improvement should be celebrated.
The importance of reaching the average person
The hosts stress the need for the health and fitness industry to focus on reaching the average person rather than solely targeting fitness enthusiasts. They explain how many in the industry are inadvertently communicating only to a small percentage, missing out on the opportunity to make a significant impact on the larger population. They emphasize the importance of using relatable and accessible language to engage a wider audience.
Addressing the issue of perfectionism and comparison
The hosts discuss the detrimental effects of promoting perfectionism and comparison within the fitness industry. They highlight the danger of perpetuating the idea that a specific body image or aesthetic is the ultimate sign of health. Instead, they emphasize the need to promote the diverse range of health and fitness goals and not to prioritize beauty above all else.
Balancing the focus on looks and emphasizing true health
The hosts discuss the importance of balancing the focus on appearance and prioritizing true health. They highlight the value of communicating the benefits of overall well-being, cognitive performance, mental health, relationships, and energy levels, rather than solely emphasizing physical beauty. They encourage fitness professionals to teach people that true health goes beyond physical appearance and that a healthy lifestyle has a positive impact on multiple aspects of life.
In this episode Sal, Adam & Justin cover five reason why the fitness and health industry is failing.
Is the health & fitness space getting better or are we, as an industry, getting worse? (1:59)
Will the cream rise to the top? (5:15)
The problem with having a scarcity mindset. (11:17)
5 Reasons Why the Fitness/Health Industry is FAILING.
#1 - We communicate “perfect” too much. (13:43)
#2 - We are condescending. (26:05)
#3 - Zero empathy. (31:10)
#4 Echo chamber. (33:40)
#5 - We perpetuate righteousness or beauty too much. (40:11)
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