Perpetual Traffic The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
4 snips
Nov 28, 2025 
In this engaging talk, Andrew Foxwell, a digital marketing consultant and founder of Foxwell Digital, delves into the transformative GEM and Andromeda updates from Meta. He emphasizes the critical role of creative diversification, explaining how varied ad strategies can enhance performance. Andrew offers actionable insights for low-budget advertisers and discusses the importance of targeting niche audiences. He also shares tips on hiring creative talent and rethinking agency structures for success in the evolving landscape of Meta advertising.
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Creative Diversification Is Now Core
- Creative diversification is the core requirement to win on Meta after GEM/Andromeda updates.
- Andrew Foxwell and Ralph Burns stress that creative strategy, not just ad mechanics, now determines performance.
Push High Volume, Diverse Creatives
- Do build dozens of new creative concepts regularly and test multiple ad types.
- Ralph says Tier 11 tested 10 creative types and pushed 5–7 new ads weekly to scale success.
Creative Strategy Is The Seminal Role
- Creative strategy has become the pivotal role inside agencies and brands.
- Campaign structure matters less than an organized creative org chart, according to Andrew Foxwell.
