Natural Born Coaches Episode #937: Rob Goyette: Add Coaching Revenue!
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Sep 1, 2025 Rob Goyette, known for his laser coaching model, shares insights on boosting coaching revenue. He emphasizes the importance of having at least three diverse offers to prevent audience fatigue. His nuanced take on niche coaching may surprise you! Goyette also discusses strategies for raising your fees by adding value and creating irresistible offers. Plus, he clarifies the distinction between marketing and selling, ensuring you understand how to effectively engage and convert clients.
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Maintain A Three-Offer Minimum
- Have at least three offers to avoid audience fatigue and enable upsells and downsells.
- Cycle which offer you promote so you don't repeat the same pitch more than once a quarter.
Market To A Specific Niche
- Market to a specific niche so your messaging builds trust and signals deep understanding.
- Work with other clients outside your niche in one-on-one conversations, but keep public marketing focused.
Marketing Vs. Selling Distinction
- Marketing is how people meet you for free and selling is when they pay you.
- It's hard to sell before someone has met and trusted you through marketing.