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HBR IdeaCast chevron_right

Blue Ocean Strategy and Red Ocean Traps

Mar 19, 2015
Guest
Renée Mauborgne
20:15
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1
Introduction
00:00 • 2min
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2
The Red Ocean Trap
01:38 • 3min
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3
How to Define Your Non-Customers
05:00 • 2min
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4
The Dangers of Creating New Markets
07:02 • 2min
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5
The Differences Between Market Creation and Difference
09:32 • 3min
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6
The Importance of Diversifying Your Blue Ocean Strategy
12:31 • 2min
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7
The Disparity Between Technology and Strategy
14:41 • 3min
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8
The Struggles of Blue Ocean Strategy
17:13 • 5min
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Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."
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