The Differences Between Market Creation and Difference

Jeltsa: I find that Jeltsa song example, one that's sort of really puzzling and perplexing. It seems like they were focused on this niche that wasn't necessarily big enough to support what they were doing. So market creation is not the same thing as differentiation, just as it's not the same things as a niche strategy. Market creating strategies are really about breaking the trade-off by reconstructing industry boundaries.