How To Academy Podcast
Andrew Brodsky - The Secrets of Successful Virtual Communication
Feb 28, 2025
Andrew Brodsky, CEO of Ping Group and author of "Ping: A Guide to Thriving in the Age of Digital Communication," shares invaluable insights into remote communication. He discusses the evolution of digital interactions since the pandemic and introduces the 'PING' framework for better virtual exchanges. Brodsky highlights the power of communication chunking to boost productivity and emphasizes how emojis can enhance trust. With practical tips on mastering video calls and the nuances of email versus in-person meetings, he helps listeners navigate the digital workspace effectively.
01:07:50
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Quick takeaways
- Understanding the PING framework of virtual communication emphasizes Perspective Taking, Initiative, Nonverbal cues, and Goals to improve interactions.
- Challenging the misconception that in-person meetings are always superior, the podcast highlights the context-dependence of communication methods for effectiveness.
Deep dives
The Impact of Personal Experience on Virtual Communication
A significant personal experience shaped the author's perspective on virtual communication. Diagnosed with leukemia at a young age, he spent years navigating interactions from a distance during treatment. This unique background led him to explore how to improve remote communication when the world shifted to hybrid and virtual models. His journey emphasizes the importance of understanding and refining online interactions as they become essential in today's workplace.
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