Andrew Brodsky

Andrew Brodsky, an award-winning professor and virtual communications expert at the University of Texas at Austin, discusses navigating authenticity in tough situations. He explores how authenticity can vary in virtual settings and emphasizes that clarity and empathy are key. Brodsky shares insights on using communication mediums, suggesting that sometimes audio or text can be more effective than video. He also highlights how minor mistakes can make leaders more relatable and how vulnerability enhances connections during challenging conversations.

In this engaging discussion, Andrew Brodsky, a Harvard-trained virtual communications expert and author of 'PING: The Secrets of Successful Virtual Communication,' dives into the nuances of communicating effectively online. He reveals the unspoken messages behind emails and how to enhance charisma in digital interactions. Brodsky introduces the PING framework—Perspective-taking, Initiative, Nonverbal, Goals—providing practical strategies to improve presence and engagement in virtual settings. He also tackles Zoom fatigue and the critical role of authenticity in our communications.

In this engaging discussion, Andrew Brodsky, a management professor at UT Austin and author of 'Ping: The Secrets of Successful Virtual Communication,' shares insights on mastering digital communication. He unveils the PING Framework for effective interaction in an always-on world. Topics include reclaiming productivity from Zoom fatigue, creating communication boundaries, and why Gen Z finds the thumbs-up emoji problematic. Andrew also highlights the importance of rekindling relationships and the unexpected benefits of asking for advice in professional settings.