In this book, Patrick Lencioni tells the story of Casey McDaniel, the founder and CEO of Yip Software, who is struggling with unproductive and demotivating meetings. With the help of an unlikely advisor, Will Peterson, Casey adopts a radical approach to transform meetings into engaging and productive sessions. The book introduces a framework of four distinct types of meetings: the Daily Check-In, the Weekly Tactical, the Monthly Strategic, and the Quarterly Off-Site Review. It emphasizes the importance of dramatic tension, conflict, and resolution in meetings to keep participants engaged and focused, ultimately improving team coordination, strategic planning, and overall work satisfaction.
Is Virtual Communication Costing You Influence?
Let’s be honest—no one ever taught us how to communicate in a virtual world. We all just sort of fell into Zoom calls, emails, DMs, and voice notes, hoping for the best. But in this episode, I finally sit down with someone who gets it—Andrew Brodsky. He’s not only a Harvard-trained expert from the University of Texas, but he’s also the first person who’s broken down how to actually win in virtual communication. And trust me, after this conversation, you're going to look at how you communicate online totally differently.
We talk about the unspoken messages behind your emails, the body language you think you're sending on Zoom, and how charisma—real, compelling presence—can still be felt even when you're not in the same room. Andrew lays out a game-changing framework called PING (Perspective-taking, Initiative, Nonverbal, Goals) that helps you understand not just how to communicate better—but why the method matters just as much as the message.
This one hit me personally. I’ve made my career speaking, influencing, and connecting—but I’ll be the first to admit, I’ve been terrible at texting and emailing. I’ve lost influence in moments simply because I chose the wrong channel or misunderstood the tone. And I bet you’ve done the same. That’s why this episode is so critical. You’re going to walk away with a whole new toolkit for handling everything from business conversations to personal relationships—all through the lens of better, more thoughtful communication.
So whether you lead a team, pitch clients, or just want stronger relationships—what you learn here can immediately shift how people perceive you and how effective you are. And if you're wondering what’s next with AI, or how to manage Zoom fatigue, we unpack all of it. Bottom line: if you want to succeed in this virtual world, you need to be more intentional about how you're showing up—digitally.
Key Takeaways:
- Why email often comes across colder than intended—and what to do instead
- How to build charisma and trust in virtual meetings
- When to use voice notes, video, or text—and why each choice matters
- The 4-part PING framework to level up your online communication
- Strategies to reduce Zoom fatigue and make meetings more productive
- Why over-crafting your messages might actually hurt your credibility
- How to ask others about their communication preferences to build stronger connections
Go grab Andrew’s book PING: The Secrets of Successful Virtual Communication—because this conversation was just the start. Let's all level up and max out how we communicate in today’s world.
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