The PR Breakdown with Molly McPherson

190: The Patterns of Bad Planning in a Crisis: The Uvalde School District Police Response

Jun 7, 2022
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ANECDOTE

Arredondo's Evasive Interview

  • Uvalde Police Chief Pedro Arredondo dodged CNN reporters' questions after the school shooting.
  • His unprepared and evasive responses fueled public criticism and distrust.
INSIGHT

Self-Perpetuated Crisis

  • Dodging questions on camera creates a self-perpetuating crisis.
  • Arredondo's behavior amplified scrutiny and eroded public trust.
INSIGHT

Clumsy Crisis Response

  • Conflicting accounts from Texas DPS officials about the police response created confusion.
  • 'Clumping' of officials without clear roles worsened the crisis.
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