The Millionaire Real Estate Agent | The MREA Podcast

71. Command Your Market Through Seller Workshops & Build a Legacy With Sue Adler

Feb 24, 2025

In this engaging discussion, Sue Adler, a top real estate agent with a $350 million empire, shares her revolutionary lead generation strategy using seller seminars. She explains how these workshops attract high-intent sellers and convert attendees into listings. Joining her is Scott, her former intern turned business partner, who reveals insights on mentorship and team dynamics that propelled their success. Together, they emphasize the importance of community building and strategic marketing in creating a thriving real estate business.

47:10

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Episode guests

Sue Adler

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Episode notes

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Quick takeaways

Sue Adler's innovative seller seminars serve as a powerful lead generation tool that transforms traditional listing presentations into engaging workshops.

A strategic marketing approach drives attendance to seminars by targeting homeowners who are more likely to sell, significantly boosting client conversion rates.

Sue's mentorship of Scott emphasizes the significance of nurturing talent within a business, fostering a culture of accountability and growth.

Deep dives

Journey to Success: Sue Adler's Career

Sue Adler shares her remarkable journey in the real estate industry, having started at a young age due to her family's background in the business. Growing up with parents who were real estate agents instilled a strong work ethic and familiarity with the industry. Although she initially viewed real estate as a temporary job, her passion for helping people and her sales skills quickly revealed her talent for the profession. By the time she relocated to New Jersey, she had built a significant business, demonstrating that determination and effective marketing strategies can yield impressive results even in competitive markets.

Intro

2min

A Journey Through Family Roots and Competitive Markets in Real Estate

4min

Empowering Real Estate Success Through Seller Seminars

2min

Navigating the Home Selling Journey

11min

From Intern to Industry Leader

21min

Building Community Through Seller Seminars and Leadership Lessons

6min

We’re diving into an absolute game-changer today with one of the top agents in the business: Sue Adler. Sue is a legend, running a $350 million real estate empire and leading the #1 team in her MLS since 2013. But here’s the kicker—her secret weapon for lead generation isn’t what you’d expect. It’s not calls, billboards, or flashy ads. It’s seller seminars.

Yes, you read that right. Sue has built an entire pipeline of high-intent sellers using a seminar model that’s as brilliant as it is simple. She’s breaking it all down for us—how she structures these events, how she drives attendees, and how she turns them into listings.

But that’s not all. We’re also hearing from Scott, the young intern-turned-business-partner, who took Sue’s operation to the next level. Together, they’ve built a business that not only dominates their market but also allows Sue the freedom to live her life on her terms.

Resources:

Follow Sue Adler at SueAdler.com
Sign up for Sue’s Home Selling Workshop Bootcamp
Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

Produced by NOVA

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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