The Millionaire Real Estate Agent | The MREA Podcast
71. Command Your Market Through Seller Workshops & Build a Legacy With Sue Adler
Feb 24, 2025
In this engaging discussion, Sue Adler, a top real estate agent with a $350 million empire, shares her revolutionary lead generation strategy using seller seminars. She explains how these workshops attract high-intent sellers and convert attendees into listings. Joining her is Scott, her former intern turned business partner, who reveals insights on mentorship and team dynamics that propelled their success. Together, they emphasize the importance of community building and strategic marketing in creating a thriving real estate business.
47:10
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Quick takeaways
- Sue Adler's innovative seller seminars serve as a powerful lead generation tool that transforms traditional listing presentations into engaging workshops.
- A strategic marketing approach drives attendance to seminars by targeting homeowners who are more likely to sell, significantly boosting client conversion rates.
Deep dives
Journey to Success: Sue Adler's Career
Sue Adler shares her remarkable journey in the real estate industry, having started at a young age due to her family's background in the business. Growing up with parents who were real estate agents instilled a strong work ethic and familiarity with the industry. Although she initially viewed real estate as a temporary job, her passion for helping people and her sales skills quickly revealed her talent for the profession. By the time she relocated to New Jersey, she had built a significant business, demonstrating that determination and effective marketing strategies can yield impressive results even in competitive markets.
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