The Millionaire Real Estate Agent | The MREA Podcast 71. Command Your Market Through Seller Workshops & Build a Legacy With Sue Adler
Feb 24, 2025
In this engaging discussion, Sue Adler, a top real estate agent with a $350 million empire, shares her revolutionary lead generation strategy using seller seminars. She explains how these workshops attract high-intent sellers and convert attendees into listings. Joining her is Scott, her former intern turned business partner, who reveals insights on mentorship and team dynamics that propelled their success. Together, they emphasize the importance of community building and strategic marketing in creating a thriving real estate business.
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Seller Workshops as Lead Generation
- Host seller workshops as a powerful lead generation tool, similar to an interactive listing presentation.
- Address client pain points and offer solutions for preparing their homes for sale.
Promote Workshops Everywhere
- Promote seller workshops heavily through various channels.
- Use mailings, website placement, social media, email blasts, and open house flyers.
Quality over Quantity in Workshops
- Treat every workshop attendee like a listing appointment.
- Focus on quality interactions over quantity of attendees to maximize conversion.
