We’re diving into an absolute game-changer today with one of the top agents in the business: Sue Adler. Sue is a legend, running a $350 million real estate empire and leading the #1 team in her MLS since 2013. But here’s the kicker—her secret weapon for lead generation isn’t what you’d expect. It’s not calls, billboards, or flashy ads. It’s seller seminars.
Yes, you read that right. Sue has built an entire pipeline of high-intent sellers using a seminar model that’s as brilliant as it is simple. She’s breaking it all down for us—how she structures these events, how she drives attendees, and how she turns them into listings.
But that’s not all. We’re also hearing from Scott, the young intern-turned-business-partner, who took Sue’s operation to the next level. Together, they’ve built a business that not only dominates their market but also allows Sue the freedom to live her life on her terms.
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