Tiger Sisters

The 3 Stanford Tools That Rewired How We Think In 19 Minutes

9 snips
Aug 25, 2025
Discover powerful decision-making strategies inspired by Stanford's business insights. Learn about the 'jobs to be done' framework that reveals why customers choose specific products. Explore a structured four-step method for making choices and weighing options. Dive into the concept of OKRs to align personal ambitions with professional goals. Plus, get tips for effective goal setting and why accountability is crucial. Real-world examples make these tools easy to integrate into your life today!
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INSIGHT

Customers Hire Products For Jobs

  • People "hire" products to do a job in their life, often emotional rather than purely functional.
  • Identifying the real job customers hire your product for directs what you should build next.
ANECDOTE

Sisters Matcha Sells Story And Community

  • Cherie explains Sisters Matcha customers buy for story and community, not just taste quality.
  • The product's farm-to-table narrative becomes part of the value people are hiring it to deliver.
ADVICE

Identify What You're Hired To Do

  • Do the mini exercise: honestly list what people are hiring your product or role for, including emotional jobs.
  • Use those answers to guide what features, messaging, or behaviors to prioritize next.
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