Understanding Customer Choices

This chapter explores the 'jobs to be done' framework, emphasizing the emotional drivers behind customer decisions. It also discusses high-stress business school applications, the importance of mentorship, and introduces decision-making tools to help navigate complex life choices.

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Most of us were never taught how to make life’s biggest decisions — not in school, not in our first jobs. At Stanford GSB, we learned frameworks that rewired how we think about careers, relationships, and life itself.

This episode is Part 2 of our most downloaded series (“Everything We Learned at Harvard & Stanford”), where we break down three powerful tools from Stanford Business School and show you how to apply them — with real company case studies and mini exercises you can try right now.

We share:

✅ Jobs to Be Done — why people really “hire” products (LinkedIn, Netflix, Sisters Matcha)

✅ Mini exercise: uncover what people are hiring you for at work

✅ Decision Trees & Expected Value — how billion-dollar companies (and you) make better choices without spiraling

✅ “I may be wrong, but I’m not confused” — a decision-making mindset shift

✅ A 4-step method to evaluate job offers, entrepreneurship, or any life pivot

✅ Life as a Product Roadmap — how to use OKRs (Objectives & Key Results) to prioritize what matters

✅ Real examples of health, fitness, and creativity OKRs — and how accountability helps you follow through

🐯👯‍♀️ We’re the Tiger Sisters — Your Wall Street & Silicon Valley big sisters

Decoding Money • Power • Love

✨ New episodes every Monday | Shorts all week ✨

🎯 Sponsored by mbaMission, the #1 MBA admissions consulting firm (Poets&Quants).

Their expert team has helped 15,000+ applicants get into top schools. Start with a free 30-minute consultation at www.mbamission.com/consult and select “Tiger Sisters.”

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⏰ Timestamps

00:00 Why no one teaches you decision-making

00:15 The 6-part Harvard & Stanford series

01:56 Framework 1: Jobs to Be Done

02:52 LinkedIn + Sisters Matcha case study

04:10 Mini exercise: What are you “hired” for?

05:37 Framework 2: Decision Trees & Expected Value

06:31 Real example: job offer vs. entrepreneurship

07:49 Case studies: Netflix, Amazon, VC firms

09:23 “I may be wrong, but I’m not confused” mindset