The Investor's Guide to Asia The Investor's Guide to China: Chinese e-commerce goes global (#34)
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Nov 1, 2024 Hyomi Jie, a portfolio manager focused on the Chinese consumer, joins investment analysts Sherry Qin and Elroy Ng to unpack the global expansion of Chinese e-commerce giants like Shein and Temu. They discuss how these platforms evolved from manufacturing to global e-commerce leaders and their strategies in competitive markets. Their conversation touches on the impact of politics and regulations in Southeast Asia, the significance of shifting consumer trends post-COVID, and the innovative supply chain strategies that elevate Chinese firms in a crowded marketplace.
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China's E-Commerce Rise
- Temu and Shein, popular apps and brands, were created by Chinese companies.
- This demonstrates China's growing influence in global e-commerce.
China's E-Commerce Model Export
- China is exporting its e-commerce business models, not just goods.
- This shift poses competition for established leaders like Amazon.
Early Chinese E-Commerce Investment
- In 2013, investing in Chinese e-commerce was primarily through private investments or IPOs.
- Hyomi Ji highlights Fidelity's early investment in Alibaba, allowing close monitoring of the company's evolution.