The Evolution of Chinese E-commerce

Chinese e-commerce has undergone significant transformation since its early days, moving from private investments to dominant public companies like Alibaba and JD. Initially, the focus was on adapting from PC to mobile platforms, with notable interest in whether Alibaba could successfully transition its model. In recent years, attention has shifted towards emerging platforms such as PDD and Douyin, which have introduced innovative consumer engagement strategies like live streaming and competitive pricing. This evolution reflects a broader trend of Chinese companies not just manufacturing goods but also leading a global e-commerce model, showcasing their potential to compete with established giants like Amazon.