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3min chapter
The Investor's Guide to China: Chinese e-commerce goes global (#34)
The Investor's Guide to China
The Success of Chinese E-commerce Platforms in Global Markets
This chapter explores the success of Chinese e-commerce platforms in the post-COVID landscape, driven by high inflation and consumer demand for affordability. It highlights the integration of social media strategies and advertising expenditures, analyzing their impact on user acquisition and engagement across various markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode