This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Media's Death Creates Huge Opportunity for Brands (470)

Mar 7, 2025

The discussion kicks off with the dramatic shift in the media landscape, highlighting opportunities for brands to act as trusted sources. They dive into the rise of AI in content creation, examining both its efficiency and shortcomings. The hosts tackle changing travel habits, emphasizing local experiences in a post-pandemic world. They reflect on the decline of traditional journalism, urging brands to step in, and critique Meta's AI initiatives aimed at enhancing advertising interactions, while also sharing personal anecdotes and current events.

01:05:32

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Episode notes

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Quick takeaways

The decline of traditional media presents a significant opportunity for non-media brands to establish credibility and trust with audiences.

The potential socio-economic repercussions of declining birth rates and aging populations raise concerns about future labor markets and policies.

AI's increasing role in content creation offers efficiency but raises questions regarding the authenticity and quality of generated material.

Deep dives

Market Uncertainty and Financial Health

The discussion highlights the impact of uncertainty on financial markets, emphasizing that it affects investor confidence regardless of political affiliation. Both hosts reflect on their experiences with market volatility, acknowledging a sense of disconnection from financial news while being concerned about their investments. They humorously liken their situation to a dog in a burning house, suggesting a collective desire to maintain optimism despite concerning circumstances. This analogy suggests that staying informed yet calm in turbulent times is crucial for financial health.

Intro

2min

Population Dynamics and Historical Distraction

4min

Navigating Media Turmoil and Trust

20min

Reviving Local News with Innovation

5min

AI in Content Creation: Opportunities and Limitations

25min

Exploring Opportunities in Local Travel and AI in Advertising

5min

Reflections on Investment, Family Traditions, and Current Events

3min

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.

In other news, more and more creators are going full AI. How close is it to real, or does that even matter?

Marketing winners and losers include Disney and Trump's Gold card.

Rants and raves include travel within the US and Meta testing out agents in advertising.

This week's links:

The Media's Credibility Has Bottomed

Creators Are Now Going Full AI

Disney Starts Killing Off News Media

Trump's Gold Card

Meta Testing AI Agents for Business Ads

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