This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Media's Death Creates Huge Opportunity for Brands (470)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Reviving Local News with Innovation

This chapter explores how large brands can fill gaps in local news coverage by creating self-sustaining newspapers in 'news deserts.' It also covers technical difficulties during recording, introduces a new podcast 'Content is Profit,' and shares excitement for music creation.

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