Media's Death Creates Huge Opportunity for Brands (470)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating Media Turmoil and Trust
This chapter explores the challenges faced by federal government employees and the effects of budget cuts on society, alongside a personal account of job loss. The conversation shifts to the evolving media landscape, critiquing the decline of trust in traditional journalism and the rise of opinion-based news, while advocating for brands to step in as reliable information sources. The hosts reflect on the historical context of advertising and the potential implications of new monetization strategies in a rapidly changing environment.
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