Proof to Product 371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
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Dec 3, 2024 Victoria Venturi, Founder and CEO of Paper Epiphanies, has transformed her greeting card company into a global brand. She discusses her shift from 90% wholesale to 90% retail revenue, revealing the challenges she faced during the pandemic. Victoria emphasizes the importance of customer feedback and community connections in retail. She also candidly addresses the emotional struggles of entrepreneurship, particularly in the age of social media, and stresses the need for transparency about both successes and hardships.
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Warehouse Sales
- During the pandemic, people started showing up at Paper Epiphanies' warehouse to buy cards.
- This led Victoria Venturi to realize the importance of direct consumer interaction and control over revenue streams.
Retail Mindset Shift
- Shifting from wholesale to retail requires a mindset shift.
- Retail involves direct customer feedback, both positive and negative, requiring a different level of engagement.
Retail Experience Improves Wholesale Interactions
- Victoria Venturi found that after opening her retail stores, wholesale buyers interacted with her differently.
- They offered more honest feedback and treated her as a fellow retailer, leading to more trust.