Victoria Venturi, Founder and CEO of Paper Epiphanies, has transformed her greeting card company into a global brand. She discusses her shift from 90% wholesale to 90% retail revenue, revealing the challenges she faced during the pandemic. Victoria emphasizes the importance of customer feedback and community connections in retail. She also candidly addresses the emotional struggles of entrepreneurship, particularly in the age of social media, and stresses the need for transparency about both successes and hardships.