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16min chapter
371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
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From Wholesale to Retail: A Business Transformation
This chapter explores the evolution of a greeting card business as it shifts from wholesale to a retail-focused model, celebrating a decade of operations. It discusses the challenges encountered during the COVID-19 pandemic and the subsequent growth through direct consumer engagement. The narrative emphasizes the importance of understanding customer feedback and building connections in a retail environment, reinforcing the value of patience and long-term vision in entrepreneurship.
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highlights
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