How I Built This with Guy Raz Siete Family Foods: Miguel and Veronica Garza
Mar 15, 2021
Veronica Garza, co-founder of Siete Family Foods, and her brother Miguel, the company's CEO, share their inspiring journey from a CrossFit gym to a thriving grain-free tortilla brand. They reflect on how Veronica's health issues prompted a family-wide dietary shift, igniting their entrepreneurial spirit. With tales of culinary heritage, early challenges in scaling production, and the importance of community support, they highlight the relentless pursuit of their dreams while maintaining family bonds. Their story showcases resilience, innovation, and a passion for healthy eating.
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Veronica's Health Struggles
- Veronica Garza experienced sudden health issues at 17, including bruises and low platelet counts, leading to an autoimmune diagnosis.
- Later, she was diagnosed with lupus and Hashimoto's, significantly impacting her lifestyle and requiring medication.
Family Embraces Paleo
- Veronica's brother, Rob, introduced the family to CrossFit and the paleo diet around 2008 after discovering it himself.
- The whole Garza family adopted the diet together to support Veronica and explore its potential benefits for her autoimmune condition.
Paleo's Positive Impact
- After adopting the paleo diet, Veronica noticed a significant improvement in her knee pain during a family CrossFit workout.
- This positive experience reinforced the family's decision to continue with the diet, leading to creative paleo recipe development.