The Peel with Turner Novak

Sleeping in Parking Lots to $250M+ Revenue: How Handshake Built Gen Z's Career Platform, Inside its Fast Growing AI Data Labeling Business, Scaling a Three-Sided Marketplace, How AI Changes Hiring

18 snips
Jul 24, 2025
Garrett Lord, Co-founder and CEO of Handshake, shares his journey from sleeping in parking lots to leading a revolutionary career platform for Gen Z. He discusses Handshake's explosive growth, surpassing LinkedIn in young user engagement. The conversation dives into the future of AI in hiring, the importance of building a three-sided marketplace, and how to scale effectively while prioritizing skills. Garrett also reveals the challenges he faced early on, including creative customer outreach and the significant role of university partnerships in connecting young professionals.
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INSIGHT

Handshake's Unique Network Model

  • Handshake serves Gen Z with an "unconnected graph" unlike LinkedIn's focus on existing networks.
  • It helps young people discover and explore careers despite limited work experiences.
INSIGHT

Handshake's AI Data Labeling Edge

  • Handshake leverages millions of PhDs and master's students as experts for AI data labeling.
  • This creates a durable advantage by connecting expert knowledge to AI frontier labs' needs.
INSIGHT

Engagement Drives Recruiting Success

  • The primary KPI in Handshake's recruiting marketplace is user engagement metrics like DAU and MAU.
  • Capturing users early builds lifelong platform loyalty, similar to Apple's strategy with young consumers.
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