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Built to Sell Radio
Ep 415 Jason Cohen on Starting Two Unicorns Worth More Than $1 Billion; Deciding When to Sell, the Freedom Line, Box Games and Whether It’s Better to Be Rich or King
Nov 10, 2023
Jason Cohen shares his experiences of founding two unicorns valued at over $1 billion. Discusses the dilemma of choosing between being rich or king, the importance of purpose in company success, decision-making based on financial thresholds, navigating criticisms after selling a company, and nurturing success through good product taste and capable leadership.
01:21:44
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Quick takeaways
- Wealth and happiness may not correlate linearly, prompting consideration of the 'freedom line' in decision-making.
- Expected value theory in decision-making may not accurately reflect real-life scenarios, as single events vary from averages.
Deep dives
Philosophical Consideration of Wealth and Decision Making
Wealth is not linear and the decision to sell a company can be influenced by the freedom line, where increasing wealth may not significantly impact happiness. The concept of expected value in decision-making is flawed, as real-life single events differ from averages. The box game illustrates how individuals approach risk and reward differently.
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